How to Lose Friends and Influence White People

A guide through the balancing act of activist, advocate and ally, remembering that just because others are learning you don’t need to be the teacher, from the dynamic and sharp co-founder of Media Diversity Australia, Antoinette Lattouf.

Poignant, inspiring, funny and most importantly authentic, How to Lose Friends and Influence White People explores how to make a difference when championing change and racial equality.A powerful and personal guide on how to be effective, no matter who you’re trying to influence. Whether it’s the racist relative sitting across the table at a family function, or the CEO blind to the institutional barriers to people of colour in the workplace, award-winning journalist and vivacious leader Antoinette Lattouf has some tips and advice on what to do.Unlike Dale Carnegie’s How to Win Friends and Influence People, it won’t advise you not to ‘criticise, condemn or complain’ but instead explores the fallout when you do just that. With searing insights into the popularity contests you’ll forgo, and how to decide which races are worth running — and crucially which simply aren’t worth time or energy.With wit and warmth, drawing on her own experiences and some very public missteps others have taken, Antoinette Lattouf shows us that a world of allies and advocates will be a better place for all of us – you just need to learn how to make (and keep) them!

Antoinette Lattouf is a media personality, diversity advocate & author.The multi-award-winning journalist is the co-founder of Media Diversity Australia, a not-for-profit organisation working towards increasing cultural and linguistic diversity in the media. In 2019, Antoinette was named among AFR’s 100 Women of Influence. In 2021 she was awarded a Women’s Agenda Leadership Award and the B&T Women in Media’s Champion of Change award.Antoinette is co-host of ‘The Briefing’, Australia’s fastest-growing daily news podcastShe’s worked in television, online and radio at Network 10, SBS, ABC and triple j. She’s been a guest panellist on ABC’s Q+A, SBS’s Insight and The Feed, Sky News, and Network 10’s The Project and Studio10. Antoinette regularly writes columns for the Sydney Morning Herald, the Guardian and Mamamia.

Kirsten Tapine is a proud Gamilaroi woman strongly connected and obligated to the Country; Gamilaroi (Goodooga), Wiradjuri (Dubbo) and Awabakal (Newcastle). Kirsten spent her younger years on these lands, listening to, and walking on Country with many of her Gamilaroi elders and family members, learning about Country and Culture from their teachings. Graduating from the University of Canberra with a double-degree, Bachelor of Information Technology (IT) and a Bachelor of Commerce. Kirsten shares a wealth of knowledge with her experience in both the public service and the university sector. Kirsten is currently employed at the University of Canberra as Associate Director at the Office of the Pro-Vice Chancellor Indigenous, giving her strong involvement in Aboriginal and Torres Strait Islander education, research, employment and community engagement. Kirsten is also a Board Director of the National Foundation of Australian Women that aims to advance and protect the interests of Australian women in all spheres, including intellectual, cultural, political, social, economic, legal, industrial and domestic.

Samantha Maiden is the political editor for news.com.au. She won a Walkley Award for her coverage of federal politics and Scott Morrison’s secret bushfire holiday to Hawaii in 2020. A press gallery veteran, she has covered federal politics for more than 20 years, including for The Australian and NewsCorp’s Sunday papers. But her career began in South Australia, where she edited Adelaide University’s student newspaper On Dit in 1992 and covered state politics. She is a regular guest on the ABC’s Insiders and The Project. Her first book, Party Animals was published in 2020

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